Marketing Strategy of Island Tourism Development under Coronavirus Epidemic Marketing Strategy of Island Tourism Development under Coronavirus Epidemic case study of Nan'ao Island in China

نویسندگان

چکیده

Affected by the new coronavirus pneumonia from year 2019 to 2022, economic development of tourism industry was bleak. According data released Ministry Culture and Tourism, domestic revenue in 5.73 trillion yuan. In 2020, under impact epidemic, market has entered a low stage, with annual 2.23 yuan, down 61.07 % year-on-year. Judging situation people's travel recent years, is growing. Under pressed pause button expected recovery full uncertainty. The epidemic brought great challenges industry, but it not impossible break through. This will be good time for transformation upgrading. If wants make more stable better pace development, intelligent information construction services need created into order achieve breakthrough develop characteristic products. era marine economy 21st century, island an important part group. It favored because gives tourists psychological feeling staying away hustle bustle city returning nature completely. become popular attraction world. view this, significance summarize research on tourism. Taking Nan'ao Island Guangdong as example, this paper analyzes existing problems formulates corresponding marketing strategies, aiming at improving its competitiveness forming differentiated competitive advantages.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Designing a Marketing Strategy for the Development of Industrial Tourism in the Region

The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They...

متن کامل

Development Strategy of Health Tourism in Iran

Introduction: Iran has considerable potentials for growth of health tourism. However, they have not been properly realized towards national development.This paper has attempted to prioritize the development strategies of health tourism in Iran which has been conducted on the hospitals of Tehran. Methods: This study is a descriptive-analytical research. It...

متن کامل

Sociological Survey of Factors Influencing Tourism Satisfaction (Case study: Foreign Tourists in Kish Island)

The purpose of this study is to do a sociological survey of the factors affecting tourism satisfaction. This study is carried out with sample group of 250 foreign tourists in Kish Island, by the survey method and the data is collected by an English questionnaire. The study uses Maslow’s Need Hierarchy Theory, Homans’ Exchange Theory, and Morton’s Instrument and Goal Theory to explain the touris...

متن کامل

development and implementation of an optimized control strategy for induction machine in an electric vehicle

in the area of automotive engineering there is a tendency to more electrification of power train. in this work control of an induction machine for the application of electric vehicle is investigated. through the changing operating point of the machine, adapting the rotor magnetization current seems to be useful to increase the machines efficiency. in the literature there are many approaches wh...

15 صفحه اول

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Technium Social Sciences Journal

سال: 2023

ISSN: ['2668-7798']

DOI: https://doi.org/10.47577/tssj.v40i1.8359